Anaissa, 45 years of experience and technological adaptation of textiles from the 'Marca España'
The fashion industry represents one of the most visible exponents in the world , it is not only about following a seasonal trend but it is considered a form of expression, an extension of one's own personality.
Spanish fashion has undergone a series of changes over the last few decades. The introduction of foreign markets with strong competition has forced the 'Spain brand' to adapt to this new market, with more competitive strategies and by reinforcing and investing in brand value.
The Spanish fashion industry represents 2.9% of the country's Gross Domestic Product (GDP) , more than the entire primary sector (agriculture, livestock and fishing), according to the latest report by the Association of Fashion Designers of Spain (ACME), with an improvement in exports to countries such as Germany, France, Italy and the USA, among others. It is one of the most visible exponents of creativity, innovation and external competitiveness, and technology has become a key element in its development.
At Anaissa, we have more than 45 years of experience in the textile sector, as we have been able to experience these changes since 1970 and, of course, the adaptation that these entail for a brand that so strongly promotes '˜Made in Spain'™, a differentiating value synonymous with experience and product quality.
With a strong commitment to technological innovation in the textile sector, Anaissa has worked hard and constantly to adapt to the 'smart textile'™ sector by incorporating cosmetic-textile technology into its garments, specifically Emana® fiber , a polyamide fiber combined with bioactive crystals, silicon dioxide, sodium oxide, calcium oxide and phosphorus pentoxide, capable of absorbing the heat radiated by the human body and transforming it into infrared rays that penetrate the skin, dissolving adhered fats. With the thermal balance effect on our body caused by bioactive crystals, they promote cellular metabolism. In this way, blood circulation is improved, collagen production is stimulated and lactic acid is reduced, thus reducing skin imperfections, muscle fatigue, and shaping and reducing the silhouette with continued use.
The production of cosmetic-textile garments with this exclusive fibre, in addition to environmentally friendly manufacturing processes, have achieved the recognition of important certificates such as Oeko -Tex, and the endorsement of independent textile technology research institutes such as the Kosmoscience Institute of Brazil.
Discover all the products at www.anaissa.com and enjoy the quality and innovation of the 'Spanish brand'™ in smart cosmetic fashion.
