The two sides of the coin in the textile sector
The fashion industry is one of the most visible exponents in the world . It is not just about following a seasonal trend, but it is considered a form of expression, an extension of one's own personality. Spanish fashion has undergone a series of changes over the last few decades. The introduction of foreign markets with strong competition has forced the 'Spain brand' to adapt to this new market, with more competitive strategies and by reinforcing and investing in brand value. However, not everything is positive. The fabrics used and the production model place the textile industry as the second most polluting on the planet after the oil industry, responsible for the emission of 850 million tons of CO2 per year. The most widely used fabric in the industry is polyester, which emits three times more carbon dioxide into the atmosphere than cotton, which uses 70 million barrels of oil annually and is present in 60% of the garments that dominate the market. This is why at Anaissa, unlike other fast fashion brands such as Inditex, we are committed to '100% made in Spain' and sustainable fashion.
You are sustainable but what about your clothes?
Anaissa is a brand committed to being respectful of the environment in its manufacturing, as well as the health of its consumers. For this reason, during the manufacturing process of our garments there is no residual waste, in order to reduce the environmental impact, and in turn, there are no harmful substances present in our fabrics.
Since 2014, Anaissa has guaranteed the quality and ecology of its products under the international OEKO-TEX® Standard 100 certification . To obtain this certification, all stages of the manufacturing process and the products produced are subjected to strict controls and periodic laboratory analysis. In fact, the more contact the product has with the skin, the stricter the requirements it must meet. In this way, they ensure that textile products with the OEKO-TEX® quality seal have properties that are harmless to the skin and do not harm the health of consumers. You are sustainable but what about your clothes?
