Summer sales: simple tips to make the most of them

As everyone knows, there are two very marked (and eagerly awaited) sales periods on the calendar that have been celebrated for decades. The first are the January sales, which traditionally began on January 7th after the day of the Three Wise Men, but for a few years now some stores have strategically brought them forward to reach a larger audience in times of commercial crisis. The second sales (our favourites) are the summer sales that begin in July and, in some cases, last until almost September.

Since the advent of the Internet and, later, online stores, we have become accustomed to the fact that sales are also available online. The fact that online stores also have sales has many advantages, especially in summer. Because you not only save money, but also the hot walks through the city centre from one store to another. Years ago it would have seemed impossible to go shopping from the pool, but now it is a reality: you lie down on the sun lounger with a tablet or mobile phone in hand and look, compare and when the time comes, buy.

But, be careful, let's not go crazy because the important thing is to buy wisely, because otherwise you can find yourself at home with a bunch of clothes that, even if you don't want to admit it at the moment, we all know that you're going to wear very little or not at all. So, to help us reflect together on the sales process, here are some simple tips:

• Buy what you really need, useful clothes, what I have heard colloquially called "wearable" clothes, that is, those that you are really going to use. For this, it is very useful to do a wardrobe analysis, observe which clothes we need to renew, which colors we use more or which ones would be good to incorporate into our wardrobe, and with this information make a list of what we are looking for.

• Don't be carried away by impulses. Be more rational than emotional.

• You can see the sales as an opportunity to buy expensive clothes for the new school year. Whether you are a student or not, in September we all get back to our things, our jobs, our routines and this lifestyle requires comfortable and versatile clothing. In the summer sales it is common to see a lot of extremely summery and colourful clothes, but does it make much sense to buy a lot of this type of clothes when you will soon have to dress again to go to the office, the gym or to go to class? Perhaps it is a good idea to save part of the sales budget to renew your clothes for September: basic t-shirts, underwear, versatile leggings, jeans, sportswear, ... You already know the saying "a forewarned girl is worth two". That's it.

• Buy quality clothing, as sales are the perfect opportunity to buy quality clothing at a better price. However, poor quality clothing made in Asia is not profitable at any time of the year.

The online sales on our website www.anaissa.com will be available until August 30 with a 20% discount on underwear and tights. A great opportunity to renew your wardrobe with tights for the whole year in different colors and thicknesses, as well as women's and men's underwear . Take advantage of the opportunity and buy the quality clothing you need.