Anaissa faces the new season with strength
September usually marks the end of the holidays and the return to work. At Anaissa we are back with our batteries charged to face this season with new challenges and dreams.
Among the new events we wanted to share with our followers the interview that AECOC magazine has published with Isabel Francés, Anaissa's manager, as well as the different parties and social events in which Anaissa will participate.
In the interview, Isabel explains the company's history from its beginnings and the pillars on which Anaissa's success is based. She also discusses in detail Anaissa's sales channels, how we have evolved from the "traditional" channel to online sales, as well as the pros and cons of each form of sale. Isabel Francés highlights local production as one of Anaissa's main strengths. Producing in Spain in these times we live in is synonymous with quality and it is our mission to value it and to highlight that Anaissa always puts quality before price. It also means having greater control of the product and, of course, offering an immediate response to customers and market trends. Marketing is also discussed in the interview. Anaissa's presence in national and international marketplaces and flash sales place the Anaissa brand in a prominent place in the textile sector. Finally, Isabel refers to Anaissa's short and medium-term plans, such as the Anaissa Miss Beauty line and a new line of sportswear.
One of the most important events of the year in the textile world is held in September. MOMAD Metrópolis is the international textile and accessories fair and Anaissa will be there, as expected. This fair is the meeting point for the fashion business in the Iberian Peninsula. To understand the size and importance of MOMAD Metrópolis, it is enough to point out that there will be 445 direct exhibitors and more than 800 fashion brands. The first edition was focused on textiles and accessories and was attended by 14,000 visitors. 11% of professionals are international buyers, which gives us an idea of the scope of this fair in Europe and the world.
Anaissa will also be represented at another of the fairs held on the second weekend of September: Intergift. This is the international gift and decoration fair. Last year, 1,727 companies from 23 countries participated and 43,346 professionals from 80 countries visited it. The fair is divided into various sectors such as textiles, fantasy, decorative elements... At Intergift you can get all the information on the specialized commercial offer available on the market, at the same time and in the same place. Other reasons for visiting the fair are: to obtain an overview of the entire specialized commercial offer available on the market; to start, continue or close purchasing processes and orders; to build a work network or to strengthen business relationships with current suppliers.
Anaissa's agenda also includes a spot for "Light it up", the party organised by one of our main clients, Privalia, at the Palacio Fortuny in Madrid.
As you can see, Anaissa is constantly updating and absorbing information to offer the best possible customer experience, without losing sight of its presence on social networks and in traditional media.
